Резюме на должность Marketing director, group brand manager в Грузии

2007 ?? ? ?? ? Turan?? ? University ( Kazakhstan, Almaty), Magistracy ?? ? Business & management?? ? faculty, Marketing specialization.

2003 ?? ? ?? ? Turan?? ? University ( Kazakhstan, Almaty), Economics and management in tourism faculty, International tourism, Hotel & restaurant business specialization.

since Mar?? ? 14 Marketing Director Lactalis Kazakhstan ( 12 employees in department)

01. 2007 ?? ?

03. 2014 Lactalis Kazakhstan ( Food Master company) Almaty, Kazakhstan

Career path: Junior brand manager &# 8594; Brand manager &# 8594; Senior brand manager &# 8594; Group brand manager ( 3 brand managers/junior brand managers under Group brand manager)

Brands: President, Food Master, BIO- C Imun+, Lactel, Galbani, Dolce, Loko Moko, Natural

Annual marketing operational plan developing, implementation, control based on approved strategy (international and local brands). Long-term planning ( 3 years)

Marketing budget execution and control

Brand strategy developing, execution and control based on agreed Annual marketing operational plan and Global requirements to ensure meeting key objectives ( MKT shares, sales volumes, contribution, TO)

New products/brands launch, range extension, existing products re-launch and support ( MKT analysis, product platform, P& L, volume forecast, price positioning, RECO, package elaboration, TVC, promo activities, POSM, researches QUAL & QUANT, sales and financial data analysis, competitive environment monitoring, monthly or weekly reporting control, range optimization etc.)

Successful advertising development and execution in mass media (copy briefs elaboration, TVC pre-test, participation in production, media planning, media agency controlling, etc)

Brand awareness building on the market through execution of promotional activities (planning, developing, implementation of national and regional promotions, POSM elaboration, analysis of effectiveness etc)

PR events, press conferences elaboration and implementation

Working relationships with internal groups of department support (trade mkt, commercial, purchasing, logistics, R& D, industrial etc. departments) and external groups of support (research agencies, creative houses, design agency, suppliers etc.)

Successful execution of projects:

BIO- C Imun+ brand re-launch on immunity territory ( MS Volume before 30% &# 8594; after 55% from total LY MKT).

Kefir Food Master repositioning ( MS Volume: before 44% &# 8594; after 48% from total kefir MKT).

Lactel brand launch in Kazakhstan (re-launch of ?? ? Homemade?? ? milk under the Lactel brand) in 2009.

UHT milk Lactel with Vit D launch in Kazakhstan ( MS Volume: before 5, 5% &# 8594; after 8, 7% from total MKT).

Experience of working outside of Kazakhstan in Lactalis Russia division in 2011

Central office personal presentation and reporting ( France, CIS)

2006 - 2007 Restaurant complex « Palladium» Almaty, Kazakhstan

Sales and marketing manager

?? ? Palladium?? ? is one of the biggest restaurant complexes in Almaty ( Almaty is the 2nd capital of Kazakhstan). It includes 3 restaurants with different cuisine + disco bar. Has international management ( Germany). Premium price segment. Key clients: embassies, gas & oil companies, international companies etc.

Market analysis, POSM elaboration, presentations elaboration, negotiations with potential clients, souvenir products elaboration and ordering, events realization etc.

2005 - 2006 Tyan- Shan Hotel*** Almaty, Kazakhstan

Hotel manager

2003 - 2005 Air Astana airlines Kazakhstan

Flight attendant &# 8594; Senior flight attendant

2002 - 2003 Hyatt Regency Almaty***** Almaty, Kazakhstan

Front office/ Regency club manager